149.00 SOCIAL NETWORKING POLICY FOR EMPLOYEES
user-generated internet communications such as blogging, social web-applications
and social networking platforms (e.g. Facebook, MySpace, You Tube, Twitter,
Bebo, etc.) may be created and published by faculty and staff of Cowley
College that are not the designated publishers of internet communications
for the college, all employees of Cowley College should understand
and follow all guidelines that follow.
This policy does not provide guidelines for an employee’s personal internet presence if there is no implied or stated reference to Cowley College; however, the college expects that its employees will use good judgment when communicating through social networking sites to ensure that they project a positive reflection on the college.
social networking sites or communications by students are outside the
scope of this policy. If a student is a contributing editor on a social
networking site owned by an employee, the responsibility and liability
of the site remains with the employee.
If the employee (hereto after referred to as the owner) of an “approved” social networking site decides to abandon a site for any reason, the Marketing Committee must be informed.
USE OF COLLEGE IDENTITIES
Cowley College encourages the use of the college’s logos and branding
elements; therefore, the Marketing Committee will create logo images,
banners, and icons for use on social networking sites. Requests for use
of the Cowley College logos/trademarks and the creation of banners and
icons should be submitted to the college’s Marketing Committee
via the Director of Institutional Communications
The Marketing Committee reserves the right to determine if the use of copyright material is acceptable according to the copyright laws published by the U.S. Copyright Office and the college’s Music Performance Agreements.
Unless otherwise notified by the Director
of Web Services, “approved” social
networking sites can copy and use photographs, videos, and information
published on the official websites of Cowley College without asking or
receiving permission. Unless the Director of Web Services is otherwise
notified, official web sites of Cowley College can copy and use photographs,
videos, and information published on “approved” social networking
sites without asking or receiving permission.