October 19, 2010
Visual Communication students submit branding ideas to shop in South Haven
Spending the final two weeks of Cowley College’s Visual Communications
class focusing on creating “branding elements” for a new
bakery shop in South Haven called The Muffin Top, students showed their
logo designs to the client Monday afternoon on the Arkansas City campus.
After visiting the shop for inspiration, the students were divided into two teams; each team defined a set of colors, designs and words that would visually “brand” their client, The Muffin Top. The final project was for each student to design a logo that the bakery shop could use for brand recognition. The students then applied their logo design to different marketing collateral, such as display advertising, web design, handouts, letterhead, and specialty advertising (coffee mugs, t-shirts), to see how their brand would look on different media.
Debbie Ray, owner of The Muffin Top and wife of Cowley College maintenance supervisor, Todd Ray, was impressed by the quality of work done by the students in a short period of time.
“It was good to get fresh ideas from young minds,” Ray said. “I look forward to continuing to work with the students.”
Students participating in the class project were, Shawn Achenbach, Morgan Arnce, Ilissa Czaplinski, Rebecca Kinkade, Jacob Korte, Sarah Trillo, and John Wallace.
Diana Dicken, director of web services at Cowley College, was in charge of the class, while instructor Sunni Goentzel was on bed rest.
Dicken thought it was a valuable experience for the students to create visual designs for a real-world business.
“I hope that this taste of what it would be like to work for a branding-visual communications agency will inspire several of our students to pursue a career in marketing communications,” Dicken said.
Along with Ray, Donald Cain III, who serves as a business consultant for the Cowley College Outreach Center and Kansas Small Business Development Center, was also on hand for the student presentations.
“It is great for small businesses and the college to work together,” Cain said. “We hope to get the economy going by helping small businesses grow.”
The Muffin Top specializes in custom cakes, breads, muffins, and cinnamon rolls. They also sale cookies, mini pies, cakes, cupcakes, and cream puffs. The shop also serves a small lunch menu each day.
The Muffin Top is located at 113 N. Main in South Haven.
“I have had great support from the local community and have a fun time doing it,” Ray said.
Carry out orders can be placed by calling 620-892-2048. More information on the business can be found on Facebook at Muffin Top Bakery and Confections.