News & Events

 

 

 

Press Release

2014-2015

 

October 21, 2014

 

Board hears marketing presentation

Sarah Bryant, director for marketing at Cowley College, presented the Board of Trustees with a marketing update during the college’s Board of Trustees meeting held Monday in the McAtee Dining Center.

Bryant, who began employment at the college in December 2013, shared her thoughts on the role of marketing and how she works with departments at the college to develop marketing strategies, manage the Cowley College brand, and promote community awareness.

She shared her long term goals for the marketing of the college and discussed current advertising as well as sponsorships and partnerships with area businesses and Chambers of Commerce.

Bryant also informed the Board of the college’s increased involvement in social media marketing and the creation of the Social Media Action Team. She also discussed email marketing and the use of direct mail for integrated marketing campaigns.

Bryant then showed the Board the redesign of the college’s athletic web site www.cowleytigers.com which launched last week. She also spoke of the proposed redesign of the institutional web site and the benefits of search engine marketing.

Bryant is working with the admissions team at Cowley College to update recruitment materials and grow the college’s secondary markets.

She plans to unveil a small branding campaign the remainder of the 2014 semester utilizing TV, radio, billboard, theatre ads, merchandising, and community outreach.

“My thanks to Sarah for all of her hard work,” Crouch said. “She is doing this the right way and is focused on the long run. I am proud of the work she is doing for us.”

In other matters:

  1. Saw Cowley College interim president Tony Crouch present Amanda Krook of Winfield, KS, with a gift for being named the school’s October Student of the Month.
  2. Approved the interlocal agreement with the City of Winfield 2015-2017 Neighborhood Revitalization Plan that was presented by Gary Mangus.
  3. Stephani Johns-Hines, associate vice president for online and Mulvane operations, answered questions related to the proposed contract with BEST (Barker Educational Services Team LLC).
  4. Interim president Tony Crouch provided the Board with an overview of the strategic planning process development to date. “I am excited about the strategic planning process,” Crouch said. “We have a great team working on it.”
  5. Held second readings on the following policies Nepotism (170.00), Student Code of Conduct Policy (403.00), Campus Disturbances, delete policy, replace with procedures SAF004 and SAF005.
  6. Interim president Tony Crouch provided the Board with a Business Services report.
  7. Viewed an academic report and discussed a new (Applied Technologies) AGS degree that was recently approved by the academic affairs council. The degree is designed to aid students who transfer to Cowley College with technical hours. Also discussed the academic affairs council recent approval of a new type of education and training program for students. In the future, more short-term programs will be developed to meet community and student needs in curricula of 15 or less credit hours. They will be denoted as a “Certificate of Completion” and a certificate shall be issued by the college.
  8. Accepted a letter of resignation from Clinton Marlow as director of computer services. Also accepted a letter of resignation from Gina McKown as Wellness Center director, and Helen Nakos as director of admissions.
  9. Approved the employment of Kim Peri as library assistant, effective Oct. 21; approved the hiring of Casey Vogt as student services representative, effective Oct. 21; approved the employment of Jennifer Anderson as director of GED/ABE, effective Nov. 4.
  10. Approved the request for extension of retirement date for Julie Perdue, secretary in the Registrar’s Office. Her retirement date has been extended to May 31, 2015. “Julie has volunteered to stay and help the Registrar’s Office through its transition and I really appreciate her for that,” Crouch said.
  11. Held a 25-minute executive session to discuss property, non-elected personnel, and consult with legal counsel.